It has never been so easy to create films as it is today. New technologies and digital processes facilitate the creative process. Relatively cheap equipment allows quick results at a remarkable level. The possibilities for publications and distribution are also changing dramatically. We are experiencing a profound media revolution.

During the last few years we had the opportunity to accompagny many film projects and we had the privilege to learn the dos and don’ts from each of them. To successfully stand out from the steadily increasing mass of films and videos, many factors are required. We will examine some of these factors here.